Collapsing the Box

This is an awesome demonstration of creative think.  So outside the box you can't see it anymore.

Designer Kelly Anderson challenges us to question our assumptions and then proceeds to demonstrate three of her projects in which she questioned the assumptions about the uses and attributes of common everyday paper products and then designed something that startled and awoke wonder inn the recipient.

She didn't just exit the box she collapsed it...Maybe just for a short time from moments to minutes but the ripple effect of that reassessing has incalculable impact on the culture in which it is set loose into.